To respond to the sharp decrease in national social giving, Virgin Mobile FreeFest is giving music fans opportunities to devote time to community service at designated homeless youth shelters around the country for a VIP ticket to Virgin Mobile FreeFest. Virgin Mobile USA is also encouraging people, regardless of wireless carrier, to text “FREEFEST” to 20222, making a $5 donation which will go to select youth homeless centers through The RE*Generation program, Virgin Mobile USA’s initiative to help homeless youth.

“Over two million young people will experience homelessness in the U.S., many of them due to domestic violence, abuse or neglect,” said Ron Faris, Senior Director of Brand Marketing and Innovation, Virgin Mobile USA. “With charitable giving at a low, we hope this program inspires music fans to volunteer locally and engage in this issue. There’s never been a better opportunity to reward fans with a free VIP ticket to this amazing, sold out festival.”

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“Once again, the folks at Virgin have come up with an idea that is so simple and wonderful, it reminds us we need people from outside the concert industry to take a fresh look,” said I.M.P. Chairman and FreeFest producer Seth Hurwitz. “The idea of offering people the opportunity to do charity work in exchange for concert tickets is truly inspiring, and I am going to look for ways to do that the rest of the year. Why not use our power to give?”--by CelebrityAccess Staff Writers