 Travelodge's innovative new Travelpod
Posted: August 22, 2007
NEW YORK (CelebrityAccess MediaWire) -- Have you ever left your filthy tent, tee shirt and everything else you own behind on the field after a music festival that was more memorable for its muddy conditions than its music?It’s seems the genius of marketing firms are stepping in to make sure that never happens again.
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International hotel chain Travelodge has pioneered the latest in “roughing-it” accommodations, launching the Travelpod – a self-contained mobile hotel room, complete with a double bed, carpeted floors, a flat-screen television and air conditioning. The Travelpod is designed to be set up anywhere you might put up a tent, but features a 19.5” by 8” polycarbonate glass box that houses all the amenities of a conventional hotel room. But you can’t be tracking mud from the mosh pits into your posh suite…why not throw a load in the wash first? At the Lowlands festival in Holland, blue jeans brand Wrangler offered music fans a much-needed laundry service in a 60” by 30” pop-up Laundromat. Festival attendees were able to drop off their mud-encrusted duds at the tent in exchange for a rental pair of black Wrangler overalls, then were sent a text message the moment their own clothes were clean. The Wrangler Laundromat is the latest example of a new trend called “Tryvertising,” letter consumers try out your product in a relevant setting, that is slowing permeating the music biz. Other examples in recent times include pop-up nightclubs sponsored by various companies in Australia and Spain, and similar laundry and clothes relationships at other festivals around Europe. --by CelebrityAccess Staff Writers |
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